How You Convey Your Personal Brand Online - CareerEnlightenment.com

Tweak previous position titlesI think everyone thinks their title is sacred and can’t be touched but it may be the only thing that will make you recruit-able.   Granted you can’t make a wholesale title change because then when your hiring manager checks your background, they will think you’re fibbing. What I’m pointing to here is that some titles say nothing about the work you do and therefore don’t help communicating your personal brand. By adding a well placed word, you help your brand, make you searchable and help the reader understand what you do.Here’s an example of what kind of job title tweak I’m suggesting: BEFORE: Principal Consultant AFTER: Principal (Research) Consultant.   By placing the work “research” in the title it makes it more understandable and more closely matches the kind of words that may be used by recruiters.   It also stays true to the original job title so it doesn’t create any concerns.While there are many working parts to your personal brand you can easily get started making your online personal brand shaped up with only a small amount of work.